The London Spirits Competition is excited to announce its new press partnership with Global Drinks Intel, a leading international publication offering in-depth analysis and insights into the global drinks industry. This strategic collaboration is designed to enhance the visibility of the competition and give participating spirits brands unparalleled exposure to key industry professionals and decision-makers worldwide.

The London Spirits Competition is recognized globally for evaluating spirits based on three essential criteria—quality, value, and packaging—ensuring that winning brands not only excel in taste but also offer great value and appeal to consumers. Through this partnership with Global Drinks Intel, the competition will provide even more opportunities for spirits brands to gain global recognition and connect with influential figures in the drinks industry.

Global Drinks Intel is widely respected for its authoritative content, offering vital market intelligence, trends, and strategic insights to drinks industry executives, importers, distributors, and buyers. As a partner, Global Drinks Intel will help amplify the success of London Spirits Competition winners by delivering crucial exposure across its vast network of industry insiders.

Read the latest issue of Global Drinks Intel here.

Special Category Winners to Receive Exclusive Coverage

A key highlight of this partnership is that the special category winners of the 2025 London Spirits Competition, such as Best Spirit of the Year, Best Gin of the Year, and Best Value Spirit, will receive exclusive coverage in a press release featured by Global Drinks Intel. This will provide award-winning brands with significant visibility in front of top-level executives and decision-makers in the global drinks market.

Benefits to Spirits Brands

This partnership with Global Drinks Intel offers a wide range of advantages for participating spirits brands, including:

a) Global Industry Exposure: Winners of the London Spirits Competition will gain direct access to a global audience of industry professionals, including bar owners, distributors, and buyers, helping to boost brand recognition and open new market opportunities.

b) Credibility and Prestige: Recognition in Global Drinks Intel, a trusted publication in the drinks industry, adds an additional layer of credibility and prestige to winning brands, enhancing their reputation and market position.

c) Marketing and PR Leverage: Spirits brands can leverage their appearance in Global Drinks Intel as part of their marketing and public relations strategies, helping them attract attention from potential business partners, distributors, and new customers.

d) Access to Decision-Makers: The readership of Global Drinks Intel includes some of the most influential figures in the drinks industry, offering spirits brands the chance to connect with key decision-makers and expand their presence in global markets.

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Sid Patel, CEO of Beverage Trade Network, the organizer of the London Spirits Competition, stated, “We are thrilled to partner with Global Drinks Intel for the 2024 competition. This partnership allows us to provide even greater exposure for our winning brands, helping them build their presence and influence within the global drinks industry.”

This collaboration continues to enhance the mission of the London Spirits Competition, which is to provide spirits brands with meaningful recognition and the tools they need to succeed in today’s competitive market. By partnering with Global Drinks Intel, the competition offers participating brands valuable opportunities to gain global industry recognition and connect with key market players.

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