CEDC International holds a 46% market share in Poland and is among the top global players in vodka. Żubrówka, one of their most esteemed brands, is present in 86 markets, ranking fourth globally in volume. In addition to local production, CEDC distributes renowned spirits such as Glenfiddich, Aperol, and Remy Martin within Poland. Their advanced production facilities, equipped with platinum filtration and reverse osmosis water treatment, ensure that every bottle meets the highest quality standards. In a recent conversation with Kamil Gębski, Marketing Director of CEDC International, we delved into the journey and success of the iconic Żubrówka brand. 

A Legacy of Craftsmanship

Since its inception, Żubrówka has built its reputation on quality and authenticity. This legacy has inspired the creation of other innovative products, such as Żubrówka Biała and the Fresh Żu line, which appeal to evolving consumer preferences. By maintaining a balance between tradition and modern trends, the brand has solidified its position as a leading vodka in Poland and ranks third on the global stage.

Inspired by Nature

Żubrówka draws inspiration from the untamed beauty of nature, encouraging consumers to embrace their wild side. The brand's connection to nature is evident in its use of natural ingredients and the purity of the water sourced from the Białowieża forest. Each bottle of Bison Grass Vodka carries the essence of this rich heritage, while new product lines, such as the Fres Żu range, introduce refreshing flavours like sour apple and lime with cherry, blending tradition with a modern twist.

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Innovation and Excellence

CEDC’s commitment to quality is seen in their use of world-class rectification processes and natural ingredients. This dedication sets Żubrówka apart from other vodkas, combining centuries of tradition with state-of-the-art production techniques.

Exciting New Releases

Żubrówka continues to innovate, with the upcoming release of Żu Bomb, a low-ABV liqueur line in two exciting flavours: Fire (with a spicy cinnamon note) and Mint (a refreshing minty twist). This new product reflects the brand’s trend-setting approach in the spirits world.

Future Vision

CEDC International’s goal is to continue expanding Żubrówka’s portfolio, particularly in the flavoured vodka category. With exports to over 50 countries and ambitions for further growth, Żubrówka remains committed to sharing its rich heritage and innovative spirit with the world.

As CEDC International continues to innovate and expand its portfolio, the Żubrówka brand stands as a testament to the perfect blend of tradition and modernity. With a commitment to quality and sustainability, CEDC is poised to capture new markets while honoring its rich heritage.

Header Image sourced from Zubrowka, CEDC International.

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