Early Deadline
30 November 2026
Judging
Date
23 & 24 March 2027
Winners Announced
22 April 2027
Blog Archives
Showing 9 posts. From 73 to 81 (from a total of 902 posts found).
Insights
The Impact of Distillery Tours on Sales And How to Leverage Them in Modern Spirits Marketing
Why opening the distillery door has become one of the spirits industry’s most powerful tools
Insights
The Evolution of Soju: From Korea’s National Drink to a Global Sensation
How flavor innovation, moderation, and private-label expertise are reshaping soju’s international future
Producer Profiles
From Oaxaca to the World: Why Mezcal Is the Next Big Craft Spirit Trend
As premium spirits buyers in Europe and Asia search for authenticity, provenance, and flavor depth, mezcal is emerging as the category that delivers all three—and artisanal producers like Mezcal Tanguyu are perfectly positioned to lead the movement
Producer Profiles
VIP Liquors Introduces Elector, 12-Year Blended Irish Whiskey Crafted with Patience and Purpose
A 12-year-old blended Irish whiskey shaped by patience, Atlantic climate, and quiet authority—Elector marks a confident step forward in the evolution of global premium beverages
Insights
Sid Patel’s End-of-Year Checklist for Wine, Beer, and Spirits Brands
A Practical End-of-Year Playbook for Ambitious Beverage Alcohol Brands
Producer Profiles
The Role of Packaging in Premium Spirit Branding
Explore the critical impact of packaging on branding and consumer loyalty in the premium spirits industry.
Insights
Why Brands Should Attend Sid Patel’s AI Sales Keynote — In-Person at IBWSS UK or Online
A step-by-step blueprint to build your AI-powered sales engine and scale distribution in 2026.
News
Enter the London Competitions at IBWSS London – Special Pricing & Easy Entry
Meet the London Competitions team, attend the masterclass, and gain recognition in the UK market.
Producer Profiles
Spirit of the Year, Australia 2025—Now Available for UK Distribution
With the UK market evolving and premium gin continuing to hold strong, now is the time to bring this award-winning spirit to discerning consumers