Final Call to Enter your Spirits in the 2021 London Spirits Competition
2021 London Spirits Competition: Why it makes sense to enter
When the London Spirits Competition puts together a judging panel, we make sure it’s nothing but the best.
This year on our judging panel we have Giorgio Bargiani the Head Mixologist at The Connaught Bar, voted the world’s best bar in 2020. We also have Luca Rapetti, the Assistant Bar Manager at The Shard, Shangri-La Hotel. Also with us is Laurenz Ortlieb, Senior Bartender at The Ritz London. Kieran Grieves, Head of drinks development at the Cairn Hotel Group. These are a few among other elite judges our judging panel for the 2021 London Spirits Competition.
Every year, we try to ensure that the competition benefits you in more ways than one. Usually, competition entrants receive a score and a medal if they have won in a category. This year, however, you will also be provided with ‘tasting notes’ from the judges. All entrants in the 2021 London Spirits Competition will receive shelf talker templates with tasting notes and scores when the 2021 results are announced. The shelf talkers will be available to all brands. These can be printed directly from the entrant’s zone on London Spirits Competition, free of cost.
[Table set-up at the competition]
What this means for you
Well, enter London Spirits Competition. London Spirits Competition prides itself in being the key link between the trade, distillers and consumers. To grow your brand this year, what are your goals? Are they,
Increasing your sales
Growing brand awareness
Having your spirits sampled by key decision-makers
Launching or growing in the United Kingdom
Grabbing consumer attention
Marketing your spirits to the right demographic
All of THESE
At London Spirits Competition we understand just how important each aspect is in growing your brand, and we are here to boost your efforts. When you enter your spirits for the London Spirits Competition, you are putting them in front of judges who are real trade buyers and bar managers. This is your opportunity to showcase your product to the people who create and shape the way spirits are consumed in London.
[Judging at the London Spirits Competition]
Since its inception, the London Spirits Competition has had a unique approach to judging spirits. We have three, highly effective judging criteria that are unique to our competition. They are,
Value for money.
If a spirit has won gold in a competition based on its quality, it will not necessarily fly off the shelves if it does not offer the value for money that a consumer is looking for. It could perhaps offer both quality and great value, but may not be designed and packaged well enough to stand out from various other products on a retail shelf. Thus the golden triangle of Quality, Value and Design is at the centre of our judging process.
[Judges at the London Spirits Competition]
We pride ourselves on having the best judging panel in the industry. Each year, we pick the movers and shakers of the spirits industry in London. They are real trade buyers who judge how a consumer would perceive the bottle they are judging.
Let’s meet the judges for the 2021 London Spirits Competition –
Gary Burdekin - Master Bartender at TGI Friday's UK
Daniel Susko - Head of Bars at Annabel's and The Birley Clubs, London
Cameron Attfield - Bar Manager of Baccarat Bar, London
Giorgio Bargiani - Head Mixologist at The Connaught Bar
Ivan Dixon - Spirits Buyer & Drinks Brand Consultancy
Ludovica Fedi - Head Bartender at The Gleneagles Hotel
Mariantonietta Varamo - Assistant Restaurant and Bar Manager
Thomas Aske - Founder at Blank Canvas Collective
Aurelie Montana - Assistant Bar Manager , D&D London
Luca Rapetti - Assistant Bar Manager at Shangri-La Hotel At The Shard
Nelson Reis - Bartender at Soho House & Co
Ali Ali - Bar Manager at Oriole bar
Erion Bardhoci - Senior Mixologist
Georgia Billing - General Manager at City of London Distillery & Bar
Davide Capirola - Bar Manager at Roka Canary Wharf, London
Andrea Carella -Senior Bartender at 45 Park Lane
Marie Cécile Kasmi -Senior Bartender at Lyaness
Enrico Chiappini - Head Bartender at Dukes Hotel
Tudor Cosmin - Head Bartender at Marriott International
Eddie DeSousa - Head of Whisky Bars at Milroys of Soho & Milroys Spitalfields
Angelo Fierro - Head Bartender at Passo Shoreditch
Kieran Grieves - Head of drinks development at the Cairn Hotel Group
Vitor Lourenço - Head of Bars at Harbour Hotels
Andrei Marcu - Bar Manager at Coupette, London
Salvatore Megna - Head bartender at The Stafford London
Tiago Mira - Bar Manager at The Goring Hotel
Laurenz Ortlieb - Senior Bartender at The Ritz London
Alex Palumbo - Co-Owner at Hey Palu, Modern Italian Bar
Federico Pavan - Assistant Bar Manager, The Donovan bar @The Brown’s Hotel
Cristiana Pirinu - Bartender presso The Donovan Bar
Luca Ponte - Supervisor at JW Marriott Grosvenor House
Luke Ridge - Assistant General Manager at Pali Hill & Bandra Bhai
Bryan Rodriguez - Junior Wine & Spirit Buyer at Harvey Nichols
Stefano Tatti - Assistant Bar Manager and Restaurant Manager, Craft London
Cosmin Tigroso - Head Bartender
Arnaud Volte - Bartender, London Edition
Emilia Wrelton - Bar Manager at The Ivy St. Helen’s Square.
How can you use your win at the London Spirits Competition effectively? We offer the winners of the 2021 London Spirits Competition some great channels to promote their products.
All winners have an option to purchase winner stickers to display on their bottles. These winning medal stickers can be used extensively on your brand support tools like brand deck, shelf talkers, bottle neckers and case cards. We include 1000 free stickers as a bonus with your first order.
[London Spirits Competition Medals]
Get Drinks Delivered
Beverage Trade Network, the organisers of this competition, in 2020 launched, Get Drinks Delivered. This is an online platform that connects retailers and brand owners to consumers with their delivery services. This came as a much-needed move in the wake of the pandemic. All winners of the 2021 London Spirits Competition will be integrated here notice giving you a chance to increase DTC sales.
London Drinks Guide
Winners of the 2021 London Spirits Competition will be promoted on the London Drinks Guide. This is an extensive platform that will help promote your winning spirits; and the venues selling them. You may submit your brand stories, exciting cocktail recipes, where your drinks are served, the events you have at your distillery and we will promote these to consumers.
Reaching out to professionals
The results will be shared with over 50,000 trade professionals, and over 20,000 spirits buyers world over, in the Beverage Trade Network community. Winners receive press coverage across media partners of the 2021 London Spirits Competition.
Social Media Support
Winners get year-round social media support along with the press support from the London Spirits Competition and our media partners.
Top 100 London Spirits Competition winners list
The top 100 winners of the 2021 London Spirits Competition, will feature in the Top 100 on-premise & off-premise Spirits list and Top 100 LSC Spirits.
We are here to stretch your marketing dollars and maximise PR efforts for your brands.
When - March 17, 2021
Where - The Worx, London
Registration Ends - Feb 22, 2021
Warehouse Closes - Feb 26, 2021
Judging Date - March 17, 2021
Winners Announced - April 12, 2021
£170 Regular - till Feb 22, 2021
Quantity discount now available
3 to 8 entries - 10% discount
9 to 13 entries - 15% discount
14 or more entries - 20% discount
As this is the final call for entries to the London Spirits Competition, we encourage you to enter your spirits now.